The world is running on a digital era and the digital revolution is here. Everyone is becoming digitized. More than two-thirds of the world’s population is now online, and the numbers are growing every day.
Digital media has now a significant impact in our everyday lives. Organizations around the world are waking up to the opportunity presented by this revolutionary medium to fulfill business objectives in Sales, Marketing, CRM, Product Development and Research.
The Growing Job Market
To succeed and visible to everyone, organizations are looking to hire qualified digital marketing experts who have the necessary levels of training and experience. Since digital marketing is such a new field, there is a lack of experienced professionals.
A survey by The Economist Intelligence Unit and Marketo highlights the gap between what marketers used to do and what they need to do today. The skills marketing professionals felt the need to develop include digital engagement and technology (39%), strategy and planning (38%), and data analysis (32%).
A recent research conducted says that they reviewed over 75,000 job listings on Indeed.com; found that the demand for digital marketing candidates has skyrocketed over the past 10 years.
How to become a Digital Marketing Expert?
To build a career in digital marketing, You must approach the best digital marketing institute. However, every digital marketer should familiarize themselves with the fundamentals. It is important to:
- Have knowledge of marketing concepts
- Know basic digital marketing terminology
- Understand web analytics
- Have an overall understanding about the different areas of digital marketing
We recommend the Deep Digital Media to learn digital marketing course to help you get started. This course covers the core concepts of Digital Marketing such as Search Engine Optimization (SEO), Social Media Marketing, Pay-Per-Click (PPC), Website Conversion Rate Optimization, Web Analytics, Content Marketing, Mobile Marketing, Email Marketing, and Digital Marketing Strategy.
The course will also help you master tools and platforms such as Google Analytics, Ad Words, Twitter, YouTube, and Facebook. After learning the course/fundamentals of digital marketing, the next step is to developing expertise in a particular area of digital marketing to become an SEO, PPC or Social Media marketing specialist.